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Neeraj Chopra, who won the silver medal in the javelin throw event at the Paris Olympics, has a brand value of Rs 335 crore. He has left behind Indian cricketer Hardik Pandya. Pandya’s brand value is Rs 318 crore.
Along with Neeraj’s brand value, his annual endorsement fees have also increased. Apart from Neeraj, the endorsement fees of Manu, who won two bronze medals in the Paris Olympics, and Vinesh, who reached the finals in the 50 kg weight category in wrestling, have also increased.
Virat Kohli’s brand value has increased by 29 percent. He has become India’s most valuable celebrity. He has left behind Bollywood kings Shah Rukh Khan and Ranveer Singh.
Neeraj Chopra’s valuation increased from Rs 248 crore to Rs 335 crore
According to the Economic Times, Neeraj Chopra’s brand value has increased from US$29.6 million (Rs 248 crores) to over US$40 million (about Rs 335 crores). Before the Olympics, Neeraj’s brand value was the same as that of India’s all-rounder Hardik Pandya, but now he has surpassed him.
Hardik Pandya’s brand value is approximately 38 million US dollars (318 crores rupees). Hardik is ranked fifth in the brand value of Indian cricketers.
Endorsement fees of players winning Olympic medals also increased
Neeraj Chopra’s endorsement fees have also increased. His endorsement fees have increased from Rs 3 crore to Rs 44.5 crore per year per deal. While Manu Bhaker’s endorsement fees have increased from Rs 25 lakh per year per deal to Rs 1.5 crore.
Manu recently signed a brand endorsement deal worth Rs 1.5 crore with a soft drink company. Similarly, Vinesh Phogat’s endorsement fee has increased from Rs 25 lakh annually to Rs 75 lakh to Rs 1 crore.
According to a report in Economics Times, there is a race to make the athletes who performed well in the Paris Olympics the face of brands in categories like packaged food, health, nutrition, jewellery, banking and education.
Kohli is the celebrity with the highest brand value
According to the recently released Celebrity Brand Valuation Report 2023 by Kroll, Virat’s brand value has reached 22.79 million dollars (1904 crores rupees). Which is much more than Bollywood’s king Shahrukh Khan and Ranveer Singh.
Virat Kohli is at the top in terms of sponsorship. Ranveer Singh is at number two, whose brand value is $20.31 million (Rs 1703 crores). After this, Shahrukh Khan has secured the third position with a brand value of $12.07 million (Rs 1012 crores).
Dhoni is second after Virat in the brand value of cricketers
According to the Kroll Celebrity Brand Valuation Report 2023, Dhoni is second after Virat in the brand value of cricketers. Kohli’s brand value is $227 million (Rs 1904 crore).
Dhoni is far behind him. Dhoni’s brand value is 95 million dollars (797 crores rupees). Master Blaster Sachin Tendulkar is at the third place. His brand value is 91 million dollars (763 crores rupees). Dhoni and Sachin have retired from cricket. Dhoni still plays for Chennai Super Kings in IPL. Rohit Sharma is at the fourth place with 41 million dollars (343 crores rupees). Hardik Pandya is at the fifth place. His brand value is 39 million US dollars (318 crores rupees).
Manu is the first Indian to win two medals in the same Olympics
Manu, who hails from Jhajjar in Haryana, won bronze in the women’s individual 10m air pistol and in the mixed event with Sarabjot Singh. She is the first Indian to win two medals in the same Olympics.
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Neeraj’s 89.49 meter throw in Lausanne Diamond League: This is the season’s best, qualified for the final; had thrown 89.45 meters in Paris Olympics
India’s star javelin thrower Neeraj Chopra threw the best throw of the season at the Lausanne Diamond League 2024 in Switzerland on Friday (August 23). He threw 89.49 meters in his final attempt. However, he could not throw above 90 meters. Full news
England ahead by 23 runs on the second day of Manchester Test: Jamie Smith and Harry Brook scored fifties; Asitha Fernando took 3 wickets
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